Most owners run their company like operators and only put a number on it when someone's ready to buy. Michele Hammann, Chief Strategy Officer at SSC CPAs + Advisors and author of Go Public in Private, joins Glenn to argue that every privately held business has a stock price, and that pairing two or three operational metrics with the financial ones is what actually moves it. They get into valuing a company off its forecast instead of its history, the soft factors that quietly raise or sink the number, and why knowing your worth gives you options whether you ever sell or not.

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https://www.gopublicinprivate.com/book/

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• (00:00) - Welcome to Best Metrics
• (02:41) - Go Public and Private Idea
• (04:57) - Lagging vs Leading Metrics
• (07:01) - Operational Metrics Examples
• (09:37) - Pick the Right KPIs
• (11:53) - Avoiding Metric Overload
• (15:22) - Employee Buy In Matters
• (18:57) - Forecasting and Refreshing KPIs
• (20:27) - Common KPI Mistakes
• (22:26) - Setting a Private Stock Price
• (26:48) - What Really Drives Value
• (29:13) - Valuation Myths and White Knights
• (31:30) - Forecasting Boosts Value
• (33:22) - Financing Like an Investor
• (34:30) - Decision Framework True North
• (36:36) - Profit Cash Flow Intangibles
• (38:17) - Valuation Risks And Bench
• (41:36) - Goals Over Exit Planning
• (43:17) - Price Versus Terms Surprises
• (47:04) - Quarterly Investor Updates
• (48:17) - Build Your Advisory Board
• (53:46) - Common Owner Mistakes
• (57:24) - Next Right Steps
• (59:45) - Wrap Up and Where to Find the Book