Christeen Era, co-founder of Green Profit Academy, shares her expertise on transforming the financial health of lawn care and landscaping businesses. She dives into critical metrics like gross profit margins, equipment utilization, and seasonal cash flow management. Christeen offers practical advice on pricing strategies, managing operational costs, and preparing businesses for potential sale or transition, providing valuable insights for entrepreneurs looking to cultivate sustainable growth in the green industry.

• (00:00) - Welcome to Best Metrics
• (00:37) - Meet Christeen Era: Financial Health Expert
• (01:38) - Christeen's Journey and Expertise
• (04:03) - Understanding the Lawn Care and Landscaping Industry
• (07:13) - Defining Lawn Care and Landscaping Services
• (09:54) - Financial Challenges in the Green Industry
• (14:37) - Importance of Accurate Financial Statements
• (17:03) - Analyzing Labor, Equipment, and Material Costs
• (24:24) - Pricing Strategies and Equipment Costs
• (28:36) - Setting Business Growth Metrics
• (30:57) - Understanding Growth Challenges
• (31:46) - Case Study: Rapid Growth Pitfalls
• (33:59) - Financial Metrics for Business Health
• (37:57) - Importance of ROI in Business Decisions
• (42:52) - Managing Seasonal Business Models
• (56:11) - Market Saturation and Strategic Planning
• (59:10) - Preparing for Business Exit and Legacy
• (01:02:13) - Conclusion and Contact Information

Learn more about Peerview Data
https://www.peerviewdata.com

Connect with Christeen Era
https://www.linkedin.com/in/christeen-era-profit101
https://coregrowthstrategies.com
https://greenprofitacademy.com

Buy Christeen's book!  https://www.amazon.com/Profit-First-Lawn-Landscape-Businesses/dp/0578908158 

Connect with Glenn Dunlap
https://linkedin.com/in/glenn-dunlap

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